Valentine's Day Foodie Solutions Toolkit by Sysco

C E L E B R AT I O N S T O O L K I T

Featuring

LOVE-LY IDEAS TO INCREASE PROFITS VIRTUAL CELEBRATIONS TAKE-HOME CULINARY KITS MAXIMIZE YOUR SEATING 1

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Valentine’s Day

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In the rest to dine ou aurant industry, Va t, le $20 billion second only to Mot ntine’s Day is one of her’s Day e on Valentin ach year. In the most popular h e’s Day *. F spend a lo olidays 2019, US c rom ca t of onsumers celebrate money on love! Wh rds and candy, to fl spent ove owers a ile som this ye r to celebra ar, others will surely e consumers will st nd dinner, consum te at hom ers ill choose tak e. Despite e-out, deli choose to dine out t t h e o v e p ry or curbs and important ide s dining ou emic, Valentine's D Diners wil t a y will rem ervice h oliday dur l be lookin ain an ing the ye g Valentine ar. ’s Day – w to restaurants to he hether a lp set the do differe mood t ntly this y t home or in your r estaurant o celebrate ear to attr s. act custom Sysco has ers to you What can you thoughtfu r restauran lly put this Solutions t? Valentine Toolkit fo ’s Day Foo r you to h die elp loveand in crease you fill the air with r profits.

*According to MarketingCharts and Statista.

THE VALENTINE’S DAY TOOLKIT

Dear Valued Sysco Customers, Valentine’s Day has always been a sweet spot for foodservice operators. Reservations, prix-fixe menus and a stocked wine cellar result in one of the top holidays for the industry each year. This year, reimagining the traditional Valentine’s Day experience is on the menu. With operating conditions varying by city and state, operators will need to think creatively and discover new ways to drive revenue and deliver a safe and special celebration. Sysco’s Foodie Solutions Valentine’s Day Toolkit is packed with easy-to-action ideas to help manage your expenses, keep your offerings profitable and still serve guests safely. If take-out and curbside meals are on your operating plan, we offer solutions to package meals so they retain their appeal on-the-go. Virtual experiences with chef-prepped meal kits and wine pairings are another way to offer something unique and memorable. If your dining room is open, the toolkit shares tips on how to arrange your tables to maximize space for twotops while staying socially distanced from other guests. And don’t forget dessert! Regardless of in-room dining or to-go, dessert will continue to play an important part of any Valentine’s Day offering and we can provide numerous options to help drive additional sales. At Sysco, we understand the challenges each business owner is facing as you continue to navigate evolving operating conditions. As your partner, we are committed to delivering value to your business. We eliminated order minimums for regularly scheduled deliveries and offer a variety of services and solutions to enhance your business – from free menu analysis and design to standing up mobile ordering capabilities. Our team of chefs and experts are here to help design plans and programs that can enhance your business and help drive your success. Thank you for the opportunity to earn your business and be your partner. Sincerely,

Greg Keller

Senior Vice President, Sales and Chief Customer Officer

Sneak

Peek

DINE-IN

Dining Room Layout • Décor – flowers, candles • Maximize your space for two-tops

TAKE-OUT

How to best package Take-Out and Delivery • Hot / Cold • Placement • Packaging • Drinks / Cocktails

VIRTUAL

Live Music Desserts • Valentine’s Specials • King’s Cheesecakes

MARKETING

Love-ly Ideas to increase profits • Souvenirs • Dessert Kits • In-house Photographer • Types of Packages • Menu Courses with Wine Flights • Live Presentations • Social Media, etc. • Sysco Solutions RESERVATIONS INCREASE

433%

According to totalfood.com, restaurant reservations increase 433% on Valentine's Day compared to the same day of the week before or after February 14th. Most people make their reservations between January 30th and 14th. Advertise your promotions early and get patrons talking well before that first week of February. 3

Dining In Decor & Setting

It is important to think about your interior décor and atmosphere. How can you create your interior setting to uplift the mood and transform your entire dining room into a dreamlike environment? Candles, low lighting, flowers, red napkins, rose petals, or soft music will also add to the ambiance and make the experience memorable for your guests. Dinner table decorations should be subtle, refined, and not get in the way of conversation or eating. This is one area where “less is more.” Whether it’s paper hearts or displays of roses, a little décor, be sure to decorate within your budget. Consider your staff’s appearance for the day, stay true to your concept, but make room for fun, flirty and romantic. Decide if you will allow them to wear pins promoting the holiday, tiny cupid wings, or go with more of an upscale look. If your restaurant has TVs, think of playing romantic movies to complete your atmosphere. Consider movies that are within your decorations theme. Or simply have a fireplace with flames flickering to create a warm atmosphere. Your guests will appreciate the romantic atmosphere and the extra effort could inspire repeat business or future referrals.

Décor to consider for a festive experience 4

Candles and Candle Holders

Lighting

Vases with Flowers

Balloon Garlands

Rose Petals

Vintage Valentine Cards

THE VALENTINE’S DAY TOOLKIT

Dining Room Layout

Maximize your space for two-tops

Redesign your layout to maximize space for two-tops

SEATING BEFORE/ 1000 sq ft

A romantic dinner for two, please. Utilize your space for two-tops for the Valentine’s Day holiday. Create a diagram of your floor plan layout with entrance, exit, kitchen flow, tables, chairs, and if applicable outside dining floor plan. Maximize your space to include as many tables for two. Keeping social distancing in mind, will also help with the intimate atmosphere you want to achieve for the special day. Think ahead before completing your plan by reviewing state guidelines. Are there any possible obstacles that might get in the way? Test the process by making sure your staff understands the workflow and their responsibilities. In the diagrams shown, at the top, there are 24 open tables with 52 seats and on the bottom diagram 32 open tables and only 48 seats. Maximizing your open tables for two is important as many of your four-tops would be for two people.

20 sqft/occupant

52 Seats

16 Booth

0 High-Tops

24 Open Table

12 Banquet

SEATING AFTER/ 1000 sq ft

Create a distant appropriate dining room space with Valentine’s warmth. Be sure to decorate for the holidays by creating the traditional themes that people relate to as comfort. Allow enough space to spread out: communicate with your guests on your adherence to state guidelines. Ensure your designated servers are following safe food handling practices and wearing a mask. Communicate any precautions for guests in a way that makes them feel welcome. Minimize crowding by designating waiting areas and marking the floor to ensure physical distancing is being followed. 20 sqft/occupant

48 Seats

32 Open Table

16 Banquet

Make The Menu Special Valentine’s Day calls for a special menu. Curate the most exciting dishes that can be great for two. Whether it is for take-out or dine-in. Innovate your menu with catchy names and re-imagine the plating of your meals to compel your customers to make reservations. Make it a very special date night!

Offer a LIMITED OR PRIX-FIXE menu that is perfect for Valentine’s Day dinner… • • • • •

A streamlined menu allows your kitchen to work efficiently. Your kitchen staff can serve higher-quality dishes more consistently. Easier for servers to remember the menu and allow for additional up-sells. Easier to track and control the average seat cover. Creates a special feeling for the customer experience because it’s only for one night or weekend.

package

Examples

s ’ Celebrate with a e n i t n e l a V Day Romantic Valentine’s Day

DINNER FOR TWO

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Valentin e’s Day fo choose fro r four entrees to m with va rious price s

TIP:

Remember to price your menu packages right for the night. Take note of menu pricing from neighboring restaurants.

CHEESE & PE AR PLATE D E S S E RT with choco

late and a glasscovered strawberr ies of house w ine

THE VALENTINE’S DAY TOOLKIT

How to best package your Takeout and Delivery: we help ensure your food arrives at its destination in the same condition as it leaves your restaurant. Tips for perfectly packaging your take-out and delivery:

Hot / Cold

Separate hot and cold items. Use different compartments or delivery bags based on product temperature. This showcases your thoughtfulness and integrity of your menu items. Good packaging will help control temperature and ensure customer satisfaction.

Placement

Test your take-out packaging, place your top-selling items and beverage in your current packaging. Close the take-out bags and boxes as if it was ready for pick-up. Set it on the counter and let it sit for at least 20 minutes. Open it up and make a judgment call on the quality. Is it fresh? Do you see room for improvement? Consider making adjustments to your packaging or menu item. Be sure to use perforated sections on the packaging for ventilation to allow steam and moisture to escape. If you do not have this type of packaging, cut holes and retest. If it improves your quality, consider purchasing ventilated packaging. Proper ventilation is important for crispy items like fries and chicken tenders.

Packaging

With the increase in take-out and delivery, many consumers prefer eco-friendly packaging. They will value your sensitivity to the environment and may inspire repeat business. CLICK HERE TO VIEW EARTH PLUS CONTAINERS AND LIDS ON SYSCO SHOP

Drinks/Cocktails

Make sure lids remain securely in place Choose a lid that will not leak during transit. CLICK HERE TO VIEW EARTH PLUS CUPS AND LIDS ON SYSCO SHOP

Tamper Evident

Ensure your customersâ&#x20AC;&#x2122; safety and peace of mind by utilizing tamper evident products. This leads to a higher-level of consumer confidence and sets the stage for what will be a delicious meal. CLICK HERE TO VIEW TAMPER EVIDENT LABELS ON SYSCO SHOP

Experience Valentine’s Day

Virtually

Virtual experiences can drive additional revenue to your restaurant. Using social media channels to drive Valentine’s Day promotion ideas will create a buzz by creating a video about your virtual event. Be sure to highlight the steps to participate in your promotion and create links to drive them to your website. Offer a Valentine’s dinner package especially for your virtual experience.

Host a Facebook Live broadcast where you can answer customers' questions and

you can respond in real-time. Be sure to provide high value and high-quality content.

Virtual events can create relationships with your targeted audience by developing meaningful interaction.

Examples of Valentine’s Day virtual experiences: • Wine flights paired with chocolates or cheeses • Discuss the pairings and the wine attributes Social Media live presentations • Stream live music • Facebook live of restaurant during service (be sure to review Facebook policies on streaming live)

THE VALENTINE’S DAY TOOLKIT

SUPC# 4283032

Sysco is committed to cultivating diversity and inclusion in both our workforce and in the communities we serve. By embracing and learning more about the diversity of our communities, we can better understand and support the changing needs of our customers and ultimately, consumers. Through our supplier network of minority-owned business partners, such as the King Cheesecake Company, we can offer our customers a variety of products. The King Cheesecake Company, founded in 1984 by John and â&#x20AC;&#x2DC;Lrma King, manufactures more than 200 varieties of desserts sold in the Southwest and Gulf regions of the U.S. Their product line-up includes gourmet cheesecakes, sweet breads, muffins, cakes and deep dish pies in flavors such as key lime, apple and pecan.

Made with Wholesome Farms ingredients

CLICK HERE TO VIEW

KING CHEESECAKE COMPANY PRODUCTS & OTHER SYSCO STOCKED ITEMS

Chocolate Brownie

Truffles INGREDIENTS

DIRECTIONS

6 lb. Baker’s Source Fudge Brownie Mix

In the bowl of a mixer, combine the brownie mix and water.

20 oz. water

Using a paddle, mix on low for 30 seconds. Scrape down bowl and paddle, and mix on low for 30 seconds longer. Pour batter into greased sheet pans. Bake at 350 degrees for 25 to 20 minutes.

1 cup Sysco Imperial Chocolate Chips, melted Rock sugar to garnish Dehydrated strawberries to garnish

Let the brownies cool. Scoop 1 ounce of brownie and roll into balls. Place in a cooler for 15 minutes to firm. Melt the chocolate chips in a microwave until smooth. Using a fork, dip brownie balls into melted chocolate and set on a parchment-lined sheet pan. To garnish, sprinkle with rock sugar or dehydrated berries. Place in cooler for 15 minutes to firm up.

THE VALENTINE’S DAY TOOLKIT

Heart Shaped MACARONS Vanilla-Strawberry Ganache

Raspberry Ganache

ost celebrated nable m e th f o e n o is The macaron the world. A delicate, fashio lobe, g the g sserts in and romantic deimpressive personality spanninthe French dessert with an macarons are hand-crafted in Day, each our artisanal d specifically for Valentineâ&#x20AC;&#x2122;s ues, held tradition. Create of two almond biscuit mering of fruit s e macaron consist a melt-in-your-mouth ganach nts, together with . Using 100% natural ingredie puree filling carons are sourced with these ma nilla from high-quality va esh seasonal fr Madagascar and e puree. fruits for th

NOW AVAILABLE SUPC# 7027859 70 unit/case - Thaw & Serve

SYSCO IMPERIAL

DESSERTMASHUPS

trend of hybrid Capitalize on the growing l Dessert Mashups. desserts with Sysco Imperia -and-serve desserts These labor-saving, thaw te-fair inspired flavors combine nostalgic and sta a unique experience with cheesecake to create ages. Try them in that will be enjoyed by all shups! three indulgent flavor ma

LEMON POPPY SEED BREAD CHEESECAKE:

CARAMEL APPLE CHEESECAKE:

A graham cracker crust topped with caramel cheesecake and apple cubes then finished with a unique, tart green apple mouse. CARAMEL APPLE SUPC# 5434958

COTTON CANDY SWIRL CHEESECAKE:

Crumbled lemon poppy seed bread mixed with creamy vanilla cheesecake, baked in a graham cracker crust and topped with real whipped cream and lemon poppy seed crumbles

A cotton candy-flavored pink and blue swirled cheesecake baked on a graham cracker crust, topped with a ring of whipped cream and lightly flavored with strawberry. COTTON CANDY SWIRL SUPC# 5434935

CLICK HERE TO LEARN MORE!

THE VALENTINEâ&#x20AC;&#x2122;S DAY TOOLKIT

LEMON POPPY SEED BREAD SUPC# 5434966

Saddleback

Lobster Tails No more “broken hearts” over broken shells – this ready to prepare lobster tail comes pre-split with the meat lifted out of the shell, saddleback-style, for an effortless premium presentation

7052739 LOBSTERTAIL SADDLEBACK 3-4 OZ 7052746 LOBSTERTAIL SADDLEBACK 4-5 OZ 7052782 LOBSTERTAIL SADDLEBACK 5-6 OZ 7052769 LOBSTERTAIL SADDLEBACK 6-7 OZ

CLICK HERE TO VIEW SADDLEBACK LOBSTER TAILS & OTHER SYSCO STOCKED ITEMS

8420440 • 10/16Z VALLEY LAHVOSH BAKING CO.

VALLEY LAHVOSH HEARTS

VALR PINK LOVE DISC

Snack size and unique, these are low in fat and cholesterol free, plus certified kosher. A special heart shaped cracker.

Ready-to-use dark chocolate decoration with colored print can be used on a variety of dessert applications, including cakes and plated desserts.

7073798 • 1/165CT VALRHONA

7073799 • 1/168CT VALRHONA

VALR ASSORTMENT OF 4 FLOWERS

Ready-to-use dark chocolate decoration with colored print can be used on a variety of dessert applications, including cakes and plated desserts.

7073258 • 1/180CT VALRHONA

VALR 2 RED & WHITE HEARTS DARK

Ready-to-use dark chocolate decoration with colored print can be used on a variety of dessert applications, including cakes and plated desserts.

THE VALENTINE’S DAY TOOLKIT

Strawberries CHOCOLATE - COVERED

CLICK HERE TO SHOP OUR LIST OF STRAWBERRIES AND CHOCOLATE AVAILABLE

0175796 • 1/11 LB

4187084 • 1/11 LB

7431863 • 1/11 LB

CACAO B PATE A GLACER BRUNE (DARK CHOCOLATE)

CACAO B PATE A GLACER IVOIRE (WHITE CHOCOLATE)

CACAO B PATE GLACER MILK BLOND (MILK CHOCOLATE)

Very fluid chocolate pate a glacer (or non-tampering chocolate). Sets up at room temp without tampering after melting. For dipping items such as cookies or strawberries, and thin coatings on cakes.

Beverage RECIPES FROM

BERRY IN LOVE Boosted Lemonade INGREDIENTS ½ oz. ¼ oz. ½ oz. 7 oz.

Monin® Pineberry Syrup Monin® Elderflower Syrup Monin® Immunity Boost Lemonade

GARNISHES

Hibiscus flower, lemon slice, mint sprig

PREPARATION

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve.

GLASSWARE

16 oz. Tall/Pint

PISTACHIO ROSE LATTE INGREDIENTS ½ oz. ½ oz. 1 shot(s)

Monin® Pistachio Syrup Monin® Rose Syrup Espresso Steamed Milk

GARNISHES

Flower petals, pistachios, whipped cream

PREPARATION

1. Combine ingredients, except milk, into serving cup. Stir and set aside. Steam milk in pitcher. Pour steamed milk into serving cup, stirring gently. Garnish.

GLASSWARE

12 oz. Mug

BE MY VALENTINI

INGREDIENTS 1 ½ oz. ½ oz. ¾ oz. 2 oz.

Vanilla Vodka Monin® White Chocolate Sauce Monin® Strawberry Syrup Half & Half

GARNISHES

PREPARATION

1. Chill serving glass. Pour ingredients into mixing glass with 2/3 ice in order listed. Cap, shake and strain into chilled serving glass rimmed with chocolate sauce. Garnish.

GLASSWARE

8 oz. Cocktail/Martini

Chocolate rimmer, strawberry CLICK HERE TO VIEW MONIN SYRUPS

THE VALENTINE’S DAY TOOLKIT

LOVE ly

Offer free champagne or dessert with your meal package

Ideas

Make your customers feel special with a souvenir to take home:

to increase profit

chocolate-covered strawberries, a rose, cookies and candies.

PHOTO AREA Capture the special moment by taking a picture, either at the table or in a separate area. Whether you have a professional photographer or designate someone to take pictures of the couple creating a specific photo area will entice couples as they walk by to get a memorable picture. • Massive heart-shaped arch • Fun prom-style background • Disposable comic props for each guest

Dessert Kits

FOR TWO

Chocolate-Covered Strawberries Cookies Heat and Sauce Dessert Kits

If it is in your budget, have a professional take pictures that evening and send the picture later with a gift card or coupon to the happy couple.

Social Media Hints

• Ask them to participate by tagging your restaurant and using your specific hashtag and geolocation.

• Social media sharing will help increase your patronage by implementing promotional strategies even after Valentine’s Day.

OFFER OR WI CHAMPAGN NE E as part FLIGHTS of you Valentin r meal p e's Day ackage s

gift PACKAGES

Combine with a spa gift card or other gift cards.

February is Women’s Health Awareness month, arrange for some health-oriented passes. Partner with a branded store, spa resort or yoga instructors and draw in customers for both of you.

R S E YO U INCRERA PURCHASE FLOWEr décor and fo in flowers include package your

THE VALENTINE’S DAY TOOLKIT

MARKET your promotions

Plan to use a variety of marketing tactics for your Valentine’s Day promotions: using social media, text messaging, emails, print ads, flyers in to-go orders and table tents. People plan for a lovely Valentine's Day dinner. Start showcasing your promotions early, both in your restaurant and on social media. Encourage guests or potential customers to reserve tables early and offer exclusive promotions for Valentine's Day. Deliver a special romantic dinner that results in long-term customers and increases your restaurant’s income. Online advertisements are most effective through social media channels. Get creative to create a buzz through these networks and attract more leads. • Provide high value and high-quality content. • Try to nurture a relationship with your target audience. • Develop meaningful interaction.

Video has become one of the best ways to reach customers on social media. Shoot a video that highlights your top Valentine’s Day restaurant offers.

FEBRUARY

Create a special event for Valentine’s Day on your social media pages; you can post pictures that will showcase your plans for the special day.

Question? Popping the

Valentine’s Day is also popular for making relationships official and other special milestones such as proposals. Help couples by creating an enchanting experience at your restaurant. Create a “promotion” for guests who want to propose on Valentine’s Day, which could include offering a quick-to-seat table reservation, special champagne and desserts, congratulations from the staff, photo package, and romantic videos or special messages on TV screens. 19

Don’t Forget the Singles!

Create a single’s menu or a meal for one and promote it to attract the singles crowd.

SOME ACTIVITIES TO HELP PLAY MATCHMAKER: Speed Dating – find love in minutes! Be sure to follow social distancing by spacing your tables according to state guidelines. Schedule at a time prior to high traffic times and offer a nice discount or incentive to those that become happy couples.

Blind Dates – make your restaurant the go-to place for first dates or blind dates. Use fun sayings like “Dine and Date” to draw attention to a relaxed atmosphere. Have conversation cards or ice-breaking games at the table. This could be done even leading up to Valentine’s Day to create a less stressful dinner. Fun Twist: subtly advertise code words that guests can use to communicate to serving staff that the date is going well, or terribly. Competitive Fun – host a Valentine’s game or trivia night for singles. Entice participants with gift cards and free menu items for their next visit. Ask fun trivia questions around Valentine’s Day and let the competition begin!

Be sure to promote it on social media to generate the buzz for all singles!

THE VALENTINE’S DAY TOOLKIT

Reservation Options Customers are eager to get back to your restaurant and ready to plan their special Valentine’s Day date night. Have you thought of taking reservations? Sometimes it is nice to have an idea of how busy it will be to help with staffing and your menu.

Let’s review some tips to improve your restaurant reservation process and maximize your guest experience while wisely planning your budget. Reservation reminders: Consider taking pre-paid reservations, as this will help with your risk of overstocking and understaffing. Think about exclusive offers for those that make reservations. Offer a holding fee or deposit to ensure attendance. Consider allowing a time frame to the reservation before implementing the fee payment. You may “refund” it by giving them a gift card for the amount to be used for take-out or a future date.

There are several avenues for managing reservations: traditional phone calls, emails, social media, website, POS systems, and third party reservations. Consider what is best for your business as you navigate the customer’s experience when making reservations. No matter your process, make sure it is giving you maximum efficiency and a seamless customer experience. Listed below are a few options for third party reservations options to consider:

When taking reservations, remember to recommend any special gift options such as roses or chocolate covered strawberries as a take-home souvenir. Be consistent with your message and train employees on your procedures for accepting reservations.

Profitable Ideas Menus & Marketing Sysco Marketing Services has you covered for all your Valentine’s Day marketing needs.

Now that you have thought through your Valentine’s Day strategy, it’s time to spread the word about the safety/comfort measures, and Valentine’s Day menu you have put in place. Sysco Marketing Services has you covered with all our marketing tips, tricks and our services aimed to take the work off you, so you can concentrate on what you do best!

First and foremost, include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.

SPREAD THE WORD

Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones. To get the word out, post photos of your new Valentine’s Day items, including options for fruits and snacks and your Grab and Go menu items on all your social media channels.

Sysco Marketing Concierge is here to help you succeed! Contact us at 1-800-380-6348 or info@syscomarketingservices.com 22

SIGNAGE

Have visible signage at all times. Consider patio easels, sidewalk signs, and banners. Sysco can help you create these. We believe “the bigger the better” for your signage so it can be spotted by those walking or driving by.

THE VALENTINE’S DAY TOOLKIT

for

Valentine's Day Valentine’s Day is quickly approaching - are you looking for ideas for your business to increase customer traffic? Marketing your restaurant, gives consumers ways to find you and attract new customers through menu offerings and promotions. This Valentine’s Day, grow your customer base and increase repeat business by using these marketing tools to enrich the guest experience. Market to those that are out shopping and do not have time to cook by offering curbside and take-out specials.

Valentine’s Day Checklist Run menu specials or Valentine's Day specific promotions. Create cheerful Valentine's Day digital messaging by posting your V-Day hours and making your website festive with your branding. Choose a local charity to support during the Valentine’s Day. Contribute a percentage of LTO items for donations or select a night for the charity. Be sure to market it! Choose a theme across all channels: website, social media channels, emails, and blogs. Show your customers that you are ready for the Valentine’s Day and help put your customers in the dining mood.

Remember to regularly update your social media, as customers are checking their social media feeds often. Create a promotion related to sharing their visit at your restaurant on social media. Get your staff involved in helping with your social media channels. Offer specials for customers to help you share your marketing. Request customers to share pictures on their social channels. Send out Valentine’s Day cards with your menu specials, drink specials, gift cards, decoration kits, cocktail kits, meal kits, etc.

Manage Your Menu Content Focus on what you do best – provide a consistent, quality product that your customers can count on. Evaluate and update your menu considering the 4P’S OF MENU ENGINEERING: PROFITABILITY

Review current item costs and make pricing adjustments based on current market conditions. Identify areas where you can switch out ingredients to enhance profitability without compromising quality.

POPULARITY

Feature your signature items – what are you famous for? Review past history or competitive analysis for key offerings.

PREPARATION

Select items that require limited preparation and assembly. Cross-train your kitchen staff for maximum efficiency. Review and reduce your inventory to minimize stand-alone items and excess stock.

PORTABILITY

Ensure your items package and travel well, maintaining their quality and freshness. Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.

THE VALENTINE’S DAY TOOLKIT

Social Media Messaging Talk to Your Customers

During this time, it’s important to communicate and engage with your customers where they are – and the majority of them are online. We realize this pandemic is making everything incredibly challenging, and Sysco is here to support you in every way possible. We have put together some core fundamentals to help you engage with your customers online, boost awareness on your offerings and keep your business going strong during this unprecedented time.

Your website, email, and social media can help you to:

• Be responsive and virtually interact with new and existing customers in a personal and transparent way. • Answer customer inquiries about your business operations and support. • Stay connected with your employees by sending them updates. • Get guests to feel safe with your services and comfortable with their experience. • Share photos, promotions and updates about your business and services. • Make sure you’re top-of-mind when your customers are looking for dining options. • Share your services and availability.

Promote Your Services

Share Your Commitment

Drive Traffic

OPTIMIZING INDOOR DINING TOOLKIT

contactless ordering Utilize QR Codes

Your customers are looking for a convenient and safe way to view and order from your menu when dining. To meet these expectations, and as an alternative to disposable menus, you may want to offer your menu online and viewable to your customers from their smart phone or tablet. This can be done quickly and easily by using a QR code.

QR codes link customers to your: • • • • •

Contactless menu Online ordering for dine-in, patio, and takeout Website, social media, and image gallery LTOs, special features, and promotions Virtual “marketplace” to sell signature items, family-style bundles, and take & bake meal kits

Want to do it yourself?

THE VALENTINE’S OPTIMIZING INDOOR DINING TOOLKIT DAY TOOLKIT

We're Open

Marketing kit

Choose the marketing pieces that help you best communicate your message.

We’re open! Join us! Welcome back!

8.5x11 Menu 11x17 Poster

It’s been a while! •

Let your customers know that you’re back in business or you have reopened your dining room.

Count on us! Confident & comfortable! 4x6 Card

Because we CARE! Safety first! •

6x4 Napkin Dispenser 3.5x2 Card

Better than before! See what’s new! New & exciting! Offering you more! •

10’x2.5’ Banner

OPTIMIZING INDOOR DINING TOOLKIT

Communicate that your customer’s safety is your number one priority.

Promote your expanded services, such as in-house “marketplace”, online ordering, and contactless delivery.

4 27

Safety & Sanitation Marketing kit

Let your customers know that their health and safety is your top priority by communicating via these marketing essentials. Sysco Marketing Concierge is here to help you customize these pieces for your establishment, providing you with print-ready PDF files for you to print locally.

11x17 Sign 11x17 Sign

8.5x11 Sign

28 5

THE VALENTINEâ&#x20AC;&#x2122;S DAY TOOLKIT

OPTIMIZING INDOOR DINING TOOLKIT

Get creative with utilizing QR codes to communicate with your customers â&#x20AC;&#x201C; try custom printed options like floor decals, to-go bags, napkins, cup sleeves, and more! Keeping your business top of mind is key and this is a great way to do it! Sysco Marketing Concierge is here to help you customize printable materials for your establishment, providing you with print-ready PDF files for you to print locally.

Scan here to view our CONTACTLESS MENU & SPECIAL OFFERS!

OPTIMIZING INDOOR DINING TOOLKIT

29 6

Masks & Social Distancing Marketing kit

Let your customers know that you are following recommended safety and social distancing guidelines by communicating via these marketing essentials. Sysco Marketing Concierge is here to help you customize these pieces for your establishment, providing you with print-ready PDF files for you to print locally.

Floor Decals

THE VALENTINEâ&#x20AC;&#x2122;S DAY TOOLKIT

Sysco Solutions Partners The Sysco Solutions Partnership program features bestin-class companies to make sure you have the right tools to optimize your business and increase traffic. Our holistic collection of offerings encompasses specialized services, technology, tools, and personalized consultations designed to make you more efficient, increase your profits, and make it easier for you to manage your operations.

WEBSITE CREATION • ONLINE ORDERING SOCIAL MEDIA MANAGEMENT

ORDEREZE is a restaurant-specific online marketing/ online presence solution where everything from your website and your social media, to your online ordering and more is managed from one dashboard with one company. We provide restaurants with the ability to seamlessly engage with, promote to, and provide exceptional products and services to their customers.  Setup fees waived or reduced for all Sysco customers. Fees not waived can be financed over up to 8 months. All services discounted, reach out below for more information on the specific services and offers you need. Go to www.ordereze.com to learn more!

RESTAURANT MANAGEMENT • SCHEDULING INVENTORY TEAM COMMUNICATION CHEDDRSUITE is a cloud-based, SAAS business management software for restaurants that serves as a one-stop platform to streamline all of your restaurant management needs like scheduling, communication, inventory, documentation, and more.  Visit www.cheddrsuite.com/form/sysco to start your FREE 14 day trial. To speak to a representative, call 855-805-0722.!

WEBSITE CREATION • ONLINE ORDERING

ONLINE ORDERING • CONTACTLESS MENU SOLUTION

READY connects guests to hospitality venues directly on their phone so they can view the menu, order, pay, review and redeem rewards all in one seamless, connected experience. We’re laser focused on providing best in class tech to help you remove all the friction that gets in the way of providing great hospitality.  Visit www.readytopay.com/sysco to access your Sysco Exclusive deal - one month free.

POPMENU gives restaurants the power of digital hospitality through an all-in-one marketing tool for attracting and engaging guests. We believe that independent restaurant owners deserve to control your online presence, not to be controlled by it. Through our patent-pending, cloud-based, interactive platform, we’re building a next-level consumer experience for thousands of restaurants across the US and changing the way you see the restaurant menu.  Popmenu provides a minimum 25% discount to shared Sysco customers. They also waive all build, design, and maintenance fees, for both the full website and its Online Ordering platform. To learn more, head to get.popmenu.com/sysco today!

For more information about how Sysco can support your business please go to www.syscomarketingservices.com

Questions?

Email us at info@syscomarketingservices.com

ONLINE ORDERING • FOOD DELIVERY

UBER EATS is an on-demand food delivery app and website that helps bring millions of people around the world the food they want, at the tap of a button.  Interested restaurants should fill out the form at www.ubr.to/sysco. Sysco customers receive savings with a value of at least $350!

TEAM TRAINING • E-LEARNING

FOODSERVICE TRAINING PORTAL is a leader in the field of e-Learning and hospitality talent training solutions. Our company provides online education tools and assists clients in effectively achieving your training goals.  Learn more about our training solutions at www.foodservicetrainingportal.com/syscoicare. All Sysco customers are eligible for a 15% discount on Foodservice Training Portal products and services.

MOBILE MARKETING & ADVERTISING CMSTEXT helps restaurants put their advertising and marketing messages right into the palms of customers’ hands! Our platform allows you to create a database of your restaurant’s customers so promotions can easily be sent to their mobile phones.  Visit www.CMSText.com, Sysco customers receive the Unlimited Texting package for $69 per month ($139 value), with a special pricing of $39 per month for the first 6 months of the Unlimited Texting package. The one-time setup fee of $149 is also waived.

DIGITAL MARKETING

CONSTANT CONTACT is a leader in online marketing with a mission to provide people with a smarter way to market a small business. Our platform has all the right tools, all in one place—with email, social, and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way—we offer the right approach to online marketing to achieve the results you want.  To learn more or get started, visit us online at https://go.constantcontact.com/sysco. Sysco customers receive 20% off Constant Contact email marketing services.

MUSIC SOLUTIONS

DYNAMIC MEDIA is the world’s largest reseller of business background music, hardware, and commercial audio systems. With over 8,000 technicians, we provide on-site technical services to all U.S. zip codes and across Canada. No project is too big or too small for our service team - we are here to support your business music needs in every way possible.  Visit www.SyscoMusic.com for more information. Sysco customers can get a monthly SiriusXM Music for Business subscription for just $24.95 per month!

EMAIL MARKETING • SOCIAL MEDIA MANAGEMENT

MOVING TARGETS is a direct marketing agency specializing in direct mail, location-based mobile advertising, email, social media, and web design. Our purpose is to help businesses of all sizes connect with their customers across several different platforms. We work with you on a one-onone basis, providing you with your own personal team of marketers to execute branded marketing campaigns.  Get a free, no-commitment consultation today by visiting https://movingtargets.com. Sysco customers receive $100 off any new campaign.

For more information about how Sysco can support your business please go to www.syscomarketingservices.com 32

Questions?

Email us at info@syscomarketingservices.com THE VALENTINE’S DAY TOOLKIT

Sysco Solutions Partners GIFT CARD SOLUTIONS

GIFTFLY is an all-in-one Digital & Physical Gift Card Solution for all merchants. Sell digital gift and physical cards from your Store, Website, Facebook page, Clover device, and more!  GiftFly is currently FREE for Sysco merchants until the crisis is past which is TBD. After that pricing is set at 3.99% per transaction - a savings of 30%. To learn more, check out www.giftfly.com.

FRANCHISE CONSULTING SERVICES

THE IFRANCHISE GROUP is a franchise consulting and development firm that assists business and restaurant owners with determining if franchising is the best expansion method for their business. iFranchise Group is a leader in strategic planning, operations documentation, franchisee training, franchise marketing and sales, and executive recruiting for franchisors.  Sysco Referred Customers receive a 5% discount off rack pricing and hourly billing rates. Visit https://www.ifranchisegroup.com for more information.

SECRET SHOPPER • TEAM TRAINING

SERVICE WITH STYLE, our Secret Shopping program has helped thousands of businesses understand the perspective of their guests. Our detailed, quality secret shopping reports are completed by our trained, professional observers. These reports provide you with an incredible tool to train your staff, set service standards, and identify critical areas of operations. We also offer customized Restaurant Coaching, Team Training & Survey programs.  Sysco customers receive 15% off all services! Visit www.ServiceWithStyle.com/sysco or contact us at 813.661.1149

CARBON DIOXIDE PROVIDER

NUCO2 is the only national provider of beverage grade carbon dioxide certified using ISBT guidelines and draught beer grade nitrogen gas solutions to the restaurant and hospitality industry. Our expansive customer base includes national chain and local restaurants, convenience stores, theme parks, and sports and entertainment venues.  To learn more or get started, visit www.nuco2.com.

NEED HELP WITH SEASONAL PLANNING? Contact your Sales Consultant or Sysco Marketing Concierge at 1-800-380-6348 or info@syscomarketingservices.com Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.

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