The holiday season is just around the corner, which means it’s time to get ahead of the marketing game and plan early. Using strategies tailored to your business will help you keep your head above water during the hustle and bustle of the holidays while capitalizing on every opportunity this joyous time presents.
Here are five practical tips to help you elevate your marketing plans and stay ahead of the competition.
TIP #1: ELEVATE YOUR HOLIDAY MENU WITH TRADITION & INNOVATION
Balancing nostalgia and innovation creates a festive experience that resonates emotionally and encourages return visits. Long-time Sysco Chef Klaus Mandl advises, “The winter holiday season is incredibly emotional for guests. Add exciting twists to traditional items – unique stuffings for turkey, wasabi horseradish with prime rib, or bring back Beef Wellington. Profitable soups are great too. Most importantly, elevate presentation with thoughtful garnishes and new plating – Sysco has endless options.”
TIP #2: EMBRACE THE POWER OF PARTNERSHIPS
Holidays are all about coming together, so team up with local businesses or suppliers for some cross-promotional magic. Collaborate with a nearby brewery for a beer pairing dinner or partner with a local bakery for a memorable holiday dessert sampler. You’ll tap into new customer bases and create buzz around your unique offerings.
TIP #3: LEVERAGE SYSCO’S CULINARY EXPERTISE
You don’t have to navigate the holiday rush alone – tap into the wealth of knowledge offered by our Sysco Culinary Specialists. These seasoned professionals are ready to assist with everything from menu ideation and product consultations to crafting unique holiday dishes. They can also provide insights on holiday promotions, effective social media strategies, and eye-catching menu designs to attract more customers. By partnering with our chefs, you can ensure your restaurant is fully prepared to exceed expectations and stand out during this emotionally charged season.
TIP #4: POP-UP LIKE A PRO
Got a killer holiday dish that deserves the spotlight? Take it on the road with a pop-up event. Set up shop at a local holiday market or partner with a retailer to offer seasonal specials in an unexpected setting. It’s a great way to generate buzz and introduce your offerings to a whole new crowd.
TIP #5: UNLEASH THE HOLIDAY INFLUENCER
In today’s world, social media influencers hold a lot of sway over their followers’ decisions. By inviting local foodies or influencers to a special tasting even featuring your holiday menu, you can leverage their influence to reach a wider audience, giving your restaurant some serious exposure.
