Sysco has marketing tips, tricks, and services to simplify all of your Valentine’s Day marketing needs.
Focus on what you do best – provide a consistent, quality product that your customers can count on. Evaluate and update your menu considering the 4P’S of menu engineering:
Review current item costs and make pricing adjustments based on current market conditions. Identify areas where you can switch out ingredients to enhance profitability without compromising quality.
Feature your signature items-what dishes are you famous for? Review past history or competitive analysis for key offerings.
Select items that require limited preparation and assembly. Cross-train your kitchen staff for maximum efficiency. Review and reduce your inventory to minimize stand-alone items and excess stock.
Ensure that your items pack and travel well, maintaining their quality and freshness. Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror the dine-in experience.