According to two decades of research from the National Restaurant Association, Mother’s Day remains the top holiday for dining out. In a survey conducted in April of 2022, 27% of adults said they planned to go out to a restaurant for a Mother’s Day meal.
The National Retail Federation reported that Americans spent 3.6 billion more on Mother’s Day last year than they did in 2021. The total spend set a record nearing 32 billion. This indicates there is more opportunity than ever. Below are some tips to help you capitalize on this high-volume restaurant holiday and maximize your profitability.
MAKE MOMS FEEL SPECIAL
Mother’s Day is one of those occasions when having adequate staff is a necessity. Be sure to assign your most skilled servers to the busiest sections. This will provide an ideal experience for your guests.
BE SMART ABOUT TAKEOUT AND CATERING
When you offer to-go items, make sure you use high quality packaging. Invest in takeout containers that keep hot food hot, and liquids from spilling.
PROMOTE, PROMOTE, PROMOTE
Market Mother’s Day through social media, in-house signage and menu sluggers. Run Instagram and Facebook promotions to encourage guests to share photos of their meal for a chance to win gifts for Mom.
CUT PREP TIME WITH READY-MADE ITEMS
CONSIDER A CARVING STATION
Carving stations with a buffet allow for a variety of food choices and can increase efficiency and minimize labor costs. They also allow servers to focus on keeping beverages flowing and tables clean.
Make Mother’s Day hassle-free for Mom by ensuring your restaurant is ready to accommodate kids of all ages. Be sure to plan several kid-friendly meal options and stock up on supplies like booster seats, highchairs, and coloring pages.
Gain repeat business by offering all moms who dine at your restaurant a certificate for a complimentary cocktail, dessert or appetizer on their next visit.