According to two decades of research from the National Restaurant Association, Mother’s Day remains the top holiday for dining out. In a survey conducted in April of 2022, 27% of adults said they planned to go out to a restaurant for a Mother’s Day meal.
The National Retail Federation reported that Americans spent 3.6 billion more on Mother’s Day last year than they did in 2021. The total spend set a record nearing 32 billion. This indicates there is more opportunity than ever. Below are some tips to help you capitalize on this high-volume restaurant holiday and maximize your profitability.
Profitable Tips
MAKE MOMS FEEL SPECIAL
Make a difference with signature menu items, chocolate covered strawberries, or giving Mom a rose. Consider decorative vases or candle lamps to add a special touch to the table. Visit https://www.suppliesonthefly.com for additional Mother’s Day supplies.
STAFF PROPERLY
Mother’s Day is one of those occasions when having adequate staff is a necessity. Be sure to assign your most skilled servers to the busiest sections. This will provide an ideal experience for your guests.
BE SMART ABOUT TAKEOUT AND CATERING
When you offer to-go items, make sure you use high quality packaging. Invest in takeout containers that keep hot food hot, and liquids from spilling.
PROMOTE, PROMOTE, PROMOTE
Market Mother’s Day through social media, in-house signage and menu sluggers. Run Instagram and Facebook promotions to encourage guests to share photos of their meal for a chance to win gifts for Mom.
CUT PREP TIME WITH READY-MADE ITEMS
Ready-to-serve sauces, baked goods and desserts can save time and money on high-volume dining occasions. Consider speed scratch items that are labor savors and cross-utilize amongst menu offerings.
CONSIDER A CARVING STATION
Carving stations with a buffet allow for a variety of food choices and can increase efficiency and minimize labor costs. They also allow servers to focus on keeping beverages flowing and tables clean.
PLAN AHEAD
Make Mother’s Day hassle-free for Mom by ensuring your restaurant is ready to accommodate kids of all ages. Be sure to plan several kid-friendly meal options and stock up on supplies like booster seats, highchairs, and coloring pages.
SPECIAL OFFERS
Gain repeat business by offering all moms who dine at your restaurant a certificate for a complimentary cocktail, dessert or appetizer on their next visit.
