Sysco has marketing tips, tricks, and services to simplify all of your Valentine’s Day marketing needs.
Focus on what you do best – provide a consistent, quality product that your customers can count on. Evaluate and update your menu considering the 4P’S of menu engineering:
PROFITABILITY:
Review current item costs and make pricing adjustments based on current market conditions. Identify areas where you can switch out ingredients to enhance profitability without compromising quality.
POPULARITY:
Feature your signature items-what dishes are you famous for? Review past history or competitive analysis for key offerings.
PREPARATION:
Select items that require limited preparation and assembly. Cross-train your kitchen staff for maximum efficiency. Review and reduce your inventory to minimize stand-alone items and excess stock.
PORTABILITY:
Ensure that your items pack and travel well, maintaining their quality and freshness. Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror the dine-in experience.
Sysco Restaurant Solutions
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