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Profitable Ideas: Menus & Marketing

  • November 04, 2021

Now that you have thought through your Holiday strategy, it’s time to spread the word about the holiday menu you have put in place and the safety/comfort measures you’ve implemented. Sysco Marketing Services has you covered with expert marketing tips, tricks, and services designed to give you results without wasted time and effort.

Menu

When it comes to your menu, include items that have higher profit margins, require shorter prep times, and transport easily while maintaining high-quality standards. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering fast, easy and mobile-friendly, to encourage customer satisfaction and repeat business.

Spread the Word

Consistent communication and marketing via your social media channels is essential to reach your existing customers and capture new ones. To get the word out:

  1. Post photos of your new Holiday items.
  2. Have visible signage at all times.
  3. Consider patio easels, sidewalk signs, and banners.

Sysco is here to help you create these items and more.

Marketing for the Holidays

Ignite your holiday sales by marketing your restaurant’s menu offerings and promotions. Market curbside and takeout specials to customers that are out shopping and don’t have time to cook.

Grow your customer base and increase repeat business by using these marketing tools to enrich the guest experience:

  • Run special holiday promotions on your menu
  • Post your holiday hours and make your website festive with your brand to create cheerful holiday online communications
  • Choose a local charity to support during the holidays, and market your initiative
  • Contribute a profit percentage from LTO items for donations, or select a night that sales benefit that charity
  • Choose a theme across all digital channels: website, social media channels, emails and blogs
  • Show your customers that you are ready for the holidays by putting them in the dining mood. Remember to regularly update your social media, as customers are checking their social media feeds often
  • Create a promotion related to sharing their visit to your restaurant on social media
  • Get your staff involved in helping with your social media channels by adding their unique point of view of the restaurant, images, or by sharing stories. 
  • Offer specials for customers that help you share your marketing message across channels
  • Request them to share pictures on their social channels
  • Send out holiday cards with your menu specials, drink specials, gift cards, decoration kits, cocktail kits, meal kits, etc.
  • Run special holiday promotions on your menu
  • Post your holiday hours and make your website festive with your brand to create cheerful holiday online communications
  • Choose a local charity to support during the holidays, and market your initiative
  • Contribute a profit percentage from LTO items for donations, or select a night that sales benefit that charity
  • Choose a theme across all digital channels: website, social media channels, emails and blogs
  • Show your customers that you are ready for the holidays by putting them in the dining mood. Remember to regularly update your social media, as customers are checking their social media feeds often
  • Create a promotion related to sharing their visit to your restaurant on social media
  • Get your staff involved in helping with your social media channels by adding their unique point of view of the restaurant, images, or by sharing stories
  • Offer specials for customers that help you share your marketing message across channels
  • Request them to share pictures on their social channels
  • Send out holiday cards with your menu specials, drink specials, gift cards, decoration kits, cocktail kits, meal kits, etc.

Utilize Text Marketing as an additional way to market to your customers – CMS Text

Offer Digital Gift Cards. If you’re looking to sell gift cards, the best time is during the holiday season, and on average, merchants that sell gift cards earn a net revenue of 15% per year – Giftfly